Mushroom Barbie
August 1st, 2023
Eco Warrior
Barbies
On August 1st, 2023, Mattel announced, to much fanfare, that they were producing a new line of biodegradable Barbie dolls, made from mushrooms, called ‘MyCelia'. The line was launched with an EcoWarrior edition featuring five new Barbies representing iconic activist role models: Julia Butterfly Hill, Greta Thunberg, Nemonte Nenquimo, Phoebe Plummer & Daryl Hannah.
Actually, that's not true.
Sadly, Mattel did not make that announcement... It was us.
FULLY ARRESTABLE
INSPIRING ACTION
THROUGH PLAY
Duke Speaks On Behalf of the
Barbie Liberation Organization
- August 1st 2023
BRIEFING
A crucial update has been received concerning the status of the B.L.O.
Absorb with immediacy.
Eat after reading.
** CLASSIFIED DOCUMENT **
Barbie Liberation Organization (B.L.O.) - Urgent Briefing
** B.L.O. RESURGENCE **
Situation:
The enigmatic Barbie Liberation Organization (B.L.O.) has resurfaced.
Context:
With the release of the highly anticipated Barbie movie, as the cinematic spotlight turned toward the iconic doll, the B.L.O. seized the opportune moment to stage a new stunt.
They set their sights on the plastic empire of Mattel.
Objective:
In an era dominated by environmental concerns, the B.L.O.'s resurgence marks a rallying cry against the overwhelming use of plastics.
Armed with an ingenious biodegradable Barbie prototype, their mission aims to send a clear message to the world: a call for sustainability, eco-consciousness, and an end to plastic waste.
Methods:
This clandestine team, long known for their subversive antics, has leveraged the momentum of the Barbie movie's global buzz to amplify the cause. As the world celebrated the plastic princess on the silver screen, the B.L.O. implemented their vision of a biodegradable ‘MyCelia' EcoWarrior Barbie line and announced it to the world - posing as Mattel.
Conclusion:
It's a momentous return for the B.L.O., reawakening their legacy of creative insurgency. Remain vigilant. Intelligence suggests the B.L.O. are actively recruiting new operatives. We may not have seen the last of the B.L.O.
** Access limited to authorized personnel **
[End of Document]
Meet the Eco Warrior Barbies
MyCelia™ EcoWarrior goes where no Barbie® has gone before: to the front lines of changing the world! With this revolutionary collection of inspirational climate activists, kids bring to life cathartic fantasies of tampering with fossil-fuel infrastructure, halting rainforest logging, soiling famous paintings, and other heroic acts of useful sabotage! At Mattel, we know that saving the planet isn't child’s play. But why not?
Each doll includes a full set of stylish direct-action accessories that mix and match to inspire tactical problem-solving and fun strategic disruption. Set includes Redwood Rebel! Julia Butterfly Hill; Climate Crusader! Greta Thunberg; Rainforest Revolutionary! Nemonte Nenquimo; Guerrilla Gluer! Phoebe Plummer; and Activist Actor! Daryl Hannah.
The MyCelia™ EcoWarrior Barbie® line begins with these five living legends of climate activism, and will expand biweekly with the new EcoWarrior Casualty Collection™, effigies of those killed in the line of environmental defense, largely in the Global South.
Each sold separately, subject to availability. Colors and decorations may vary.
Daryl Hannah
Activist Actor!
Nemonte Nenquimo
Rainforest Revolutionary!
Julia Butterfly Hill
Redwood Rebel!
Phoebe Plummer
Guerrilla Gluer!
Greta Thunberg
Climate Crusader!
PLUS NEW
PUSSY RIOT
Accessory pack!
Accessory kit (sold separately) features colorful balaclavas and guitars to instantly transform the MyCelia™ Barbie collection into dissident punk band Pussy Riot. Play out revenge and revolution fantasies against despots real and imagined!
CONTENTS:
-
15 ANTI-FASCIST FASHION PIECES
-
5 PAIRS BLACK BOOTS
-
5 ZIP CUFFS
-
3 GUITARS
-
1 MOLOTOV COCKTAIL
-
HOOLIGANISM MOTIVATED BY RELIGIOUS HATRED
*WARNING: CHOKING HAZARD
Small parts. Not for children under 3.
MATTELLING IT HOW IT IS
In recognition of Mattel’s historic commitment to a plastic-free future, Mattel is issuing a line of limited-edition EcoWarrior Barbies, commemorating the pioneering fighters who have braved the front lines in the battle for Earth’s future.
The groundbreaking, mushroom-based collection includes notable activists Julia Butterfly Hill, Greta Thunberg, Nemonte Nenquimo, Phoebe Plummer, and Daryl Hannah, immortalized as role models for future generations of eco-advocates. Now children everywhere can imagine themselves facing down armed agents of state violence as they defy unjust laws written by corporate-owned politicians, just like their heroes!
Eco Warrior Barbies represent the triumphs and resilience of these inspirational activists, and serve as a reminder that individual actions can spark a global movement for change. By sharing their stories, Mattel hopes to inspire children to dream big, take action, and make a positive impact on the world. And when it comes to fashionable accessories, handcuffs, u-locks, and glue never go out of style!
Operation
Mushroom Barbie
1
CREATION
The ‘MyCelia' Barbie prototypes and accessories are crafted by skilled B.L.O. creators. Real Barbie packaging is studied and replicated to create authentic-looking packs littered with hidden details.
2
ADVERTISING
A studio photo shoot is held to create promotional images of the dolls. Fledgling covert B.L.O. operatives leap into action to produce a video advertisement with the newly created EcoWarrior Barbies.
3
ANNOUNCEMENT
Posing as Mattel, the B.L.O. distribute a press release announcing the new line of dolls. A video of Daryl Hannah proudly launching the dolls is released online. The B.L.O. also pose as Mattel to deny the fake press release.
4
PRESS CONFERENCE
Members of the press and media are invited to an online press conference where the B.L.O. reveal their involvement and explain the purpose of the stunt. How will Mattel respond? We’ll be watching.
HOW IT'S GOING...
- Click below to see the EcoWarrior Barbies in closer detail -
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