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HISTORY

There exists a clandestine force known as the Barbie Liberation Organization (B.L.O.); operating under the radar, their members share a common commitment to challenging malign systems.

Through subtle acts of subversion, the B.L.O. endeavors to redefine cultural boundaries and empower individuals. 

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close detail of B.L.O. press cuttings showing Barbie in newsprint
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Barbie and Joe
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BRIEFING

This document holds vital intelligence of utmost importance.

Exercise discretion and proceed with caution.

Eat after reading.

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** CLASSIFIED DOCUMENT **

Barbie Liberation Organization (B.L.O.) - Historical Briefing

Situation:

The Barbie Liberation Organization (B.L.O.), an elusive cadre of renegade operatives, rose to prominence in 1993. This shadowy collective of creative mercenaries-turned-activists orchestrated a covert campaign of cultural insurgency.

Objective:

The B.L.O.'s mission was twofold: to challenge deeply ingrained gender stereotypes and expose the insidious influence of consumerism. Leveraging their expertise in surgical precision and subterfuge, they executed an audacious intervention involving the intricate swapping of voice boxes in G.I. Joe and Barbie dolls.

Methods:

Utilizing their underground network, the B.L.O. infiltrated retail establishments, deftly manipulating the voice boxes within these iconic playthings. Teen Talk Barbies now uttered phrases like “Vengeance is mine," meanwhile G.I. Joes began making declarations such as “The beach is the place for summer!"

Impact:

The B.L.O.'s actions reverberated through the cultural stratosphere, sparking both fascination and alarm. Widespread media coverage followed with the manufacturers, Hasbro and Mattel, left in a state of disarray and public opinion divided.

Conclusion:

This classified briefing sheds light on the enigmatic Barbie Liberation Organization and their notorious historical foray into cultural warfare.

Remain vigilant, as recent intelligence reports suggest the group may have become active once more.

** Access limited to authorized personnel **

[End of Document]

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The 1993 Barbie Liberation

The Barbie Liberation Organization took action in 1993, conducting operations on revolutionary Teen Talk Barbies, switching their voice boxes with consenting G.I. Joe donors.

The following video details the announcement the underground team of guerrilla Barbies released to the world.

B.L.O. Video Press Release Dec 22 1993

B.L.O. Video Press Release Dec 22 1993

Play Video
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Operation NewSpeak

1

PURCHASING

CCTV surveillance video screengrab covert operative buying Teen Talk Barbie

Covert B.L.O. operatives carry out acquisition missions, purchasing numerous Barbie, G.I. Joe, and other assorted sound-producing action toys from stores throughout the United States of America.

2

SURGERY

doll being operated on, curcuit board replaced

The “participants” are delivered to regional toy-surgery centers where specialized trained B.L.O. operatives carry out the voice-transplant surgery upon the donors under controlled conditions.

3

SHOPGIVING

covert operative putting doctored Barbie on store shelves

Following surgery the Barbies and G.I. Joes are distributed widely and placed back on shelves in retail stores by covert “shopgiving” operatives working undercover for the B.L.O.

Just in time for Christmas.

4

UNBOXING

kids with voice swapped dolls in news report

Children throughout the United States of America wake up and unwrap their presents to discover their Teen Talk Barbie wants vengeance and G.I. Joe wants to plan his dream wedding.

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5

WIDESPREAD MEDIA COVERAGE &

PUBLIC DEBATE

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news report headline "switched at birth"
Barbie news report screengrab
1993 CNN Barbie voice swap news report screengrab

Worldwide media coverage, widespread conversation.

Driving global corporations, mainstream media & wider society to confront the issue of enforced gender stereotypes and societal assumed norms. Provoking debate and change.

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news reporter holds doctored toy to camera
News anchor screengrab report graphic reads "Toy Tampering"
news report screengrab Hasbro representative interviewed
Barbie news report screengrab graphic reads "Say anything"
new reporter on screen graphic reads "voice of GI Joe"
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G.I. Joe doll being opened up with screwdrivers
Barbie surgery close up wires and curcuit board

How to Liberate a Barbie

The process to surgically convert a Barbie and a G.I. Joe was not a simple one, but anyone keen to assist the movement and contribute to the cause of Barbie liberation could carry out the surgery at home with the right equipment and training.

Please see the intructional video guide below:

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HOME SURGERY INSTRUCTIONS

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B.L.O. Instructional

B.L.O. Instructional

Play Video

Download Home Surgery Instructions here in the “Portable Document Format” for you to print from your personal computer.

Please consume after reading.

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B.L.O. Barbie / G.I. Joe voice swap home surgery instructions
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Patient Reports

Here are a selection of the B.L.O.'s original patient-conversion reports detailing the operations on numerous Barbies, G.I. Joes, and other speaking & sound-generating toys that selflessly donated their organs to the cause.

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BLO patient reports1024_91
BLO patient reports1024_86
BLO patient reports1024_90
BLO patient reports1024_81
BLO patient reports1024_64
BLO patient reports1024_70
BLO patient reports1024_67
BLO patient reports1024_57
BLO patient reports1024_55
BLO patient reports1024_61
BLO patient reports1024_59
BLO patient reports1024_54
BLO patient reports1024_51
BLO patient reports1024_42
BLO patient reports1024_41
BLO patient reports1024_50
BLO patient reports1024_44
BLO patient reports1024_17
BLO patient reports1024_25
BLO patient reports1024_38
BLO patient reports1024_24
BLO patient reports1024_18
BLO patient reports1024_13
BLO patient reports1024_12
BLO patient reports1024_61
BLO patient reports1024_55
BLO patient reports1024_59
BLO patient reports1024_57
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